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The Florida Reading & Vision Technology Center Brings the Community Together to Honor Macular Degeneration Awareness Day – May 1, 2013

May 1st of each year has been selected by the Senate of the State of Florida as Macular Degeneration Awareness Day to direct public attention to the disease and the need for rehabilitation. Leading the charge in Ft. Lauderdale, the Florida Reading & Vision Technology Center hosted a FREE event on Wednesday, May 1, 2013 from 10 a.m. to 2:30 pm. at the Lighthouse of Broward (650 N Andrews Avenue, Ft. Lauderdale, FL 33311).

Florida Reading and Vision Technology
(L to R): Elly du Pre,Dr. Danzig, Nicole Patterson and Lesa Kretschmer

Participants enjoyed hands-on demonstrations of the latest technology available, remarks about current treatments and research from Dr. Danzig of the RAND Eye Institute and a presentation regarding low vision exams from Nova Southeastern’s OD Chief of Low Vision and Geriatric Services, Nicole Patterson.

Representatives from the Foundation Fighting Blindness, Southeastern Guide Dogs, Talking Books Library and Division of Blind Services were on hand. Additionally, all attendees had the opportunity to tour the Lighthouse and shop at the Florida Reading and Vision Technology Center – one of 30 low vision “toy” stores nationwide.

Affecting more than 11 million people each year, Macular Degeneration is a disease that requires continuing educational resources and cutting edge technology.  Numerous Broward County municipalities have expressed their unwavering support for the services provided by organizations such as the Florida Reading & Vision Technology Center by issuing proclamations recognizing May 1st as Macular Degeneration Awareness Day.

“It’s an honor to receive support from an overwhelming number of cities such as Ft. Lauderdale, Pompano Beach, Dania Beach and Plantation, just to name a few,” stated Lesa Kretschmer, President of Florida Reading & Vision Technology, Inc. “We are pleased to be hosting this event to not only offer support for those whose suffer from Macular Degeneration but to raise community-wide awareness.”

Macular Degeneration is a medical condition which is a major cause of blindness and visual impairment in older adults ages 50 years and older. This debilitating damage to the retina, known as Macular Degeneration, can make it difficult or impossible to read or recognize faces, although enough peripheral vision remains to allow other activities of daily life.

About Florida Reading & Vision Technology Inc.

According to the World Health Organization there are approximately 285 million people in the world who are visually impaired, of whom 39 million are blind. Florida Reading & Vision Technology, Inc. (FRAVTI) is committed to offering safe and dependable products to those seeking greater independence. Founded in 2000 by Lesa Kretschmer, Fort Lauderdale, Florida based FRAVTI offers more than 800 products and tools that help those who are blind or visually impaired meet the needs of the broader public.

To learn more or order a product visit www.floridareading.com or call 1-800-981-5119. Like what we are doing? Show us at Facebook.com/floridareading

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Florida Reading & Vision Technology Center in Fort Lauderdale Celebrates 10 Year Anniversary

The Florida Reading and Vision Technology Center, located at 650 N. Andrews Avenue, Fort Lauderdale FL 33311, is offering a 10% discount on all in-store products through August 31, 2013. The discount comes as the Center celebrates its 10-year anniversary in Ft. Lauderdale.

E-commerce leader, Florida Reading and Vision Technology Inc. opened their flagship store in Fort Lauderdale in 2003 and formed an alliance with Lighthouse of Broward in 2008.  From big button phones and keyboards to reading machines, magnifiers, talking watches and clocks, the Florida Reading and Vision Technology Center offers hundreds of products that help those who suffer from Macular Degeneration, Diabetic Retinopathy and other retina diseases live a more comfortable, convenient and independent life.

“Connecting with our community is at the core of our business,” states Lesa Kretschmer, President of Florida Reading and Vision Technology Inc. “And what better way to do that than to have a physical store where our consumers can come in and sample our products.”

The Florida Reading and Vision Technology Center is one of approximately 30 stores of its kind nation-wide that caters to the blind and visually impaired population. “We first entered the market in 2000 as an online retailer,” states Kretschmer. “However, we quickly realized that the senior population we serve was much more receptive to a brick and mortar marketplace.”

Today, the Florida Reading and Vision Technology Center has been coined as the local “low vision products toy store” in the greater Ft. Lauderdale area. “The Center really provides an opportunity for our South Florida clients to experience the technology and the products before they buy them,” states Kretschmer.

As a direct result of the Florida Reading and Vision Technology Center’s success in Ft. Lauderdale, a second location is planned to open in Palm Beach County later this year. To contact the Ft. Lauderdale Florida Reading and Vision Center directly call (954) 525-5311. To learn more about Florida Reading and Vision Technology Inc. and the more than 800 products they offer visit www.floridareading.com,

Like what Florida Reading and Vision Technology Inc. is doing? Show us at facebook.com/FloridaReading.

About Florida Reading & Vision Technology Inc.

According to the World Health Organization there are approximately 285 million people in the world who are visually impaired, of whom 39 million are blind. Florida Reading & Vision Technology, Inc. (FRAVTI) is committed to offering safe and dependable products to those seeking greater independence. Founded in 2000 by Lesa Kretschmer, Fort Lauderdale, Florida based FRAVTI offers more than 800 products and tools that help those who are blind or visually impaired meet the needs of the broader public.

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2012 Top Entrepreneur Lesa Kretschmer, CEO of Florida Reading & Vision Technology Inc. Continues to Push the Envelope of Success

Just shortly after being honored by Southern Business Leader in its selection of “Top Entrepreneurs 2012,” Lesa Kretschmer, CEO of Florida Reading & Vision Technology Inc. is continuing to advance both her business and commitment to her community.

Lesa Kretschmer, President
Photo of Lesa Kretschmer, President of Florida Reading and Vision Technology.

“Being chosen by Southern Business Leader as a Top 2012 Entrepreneur is a gratifying accomplishment,” states Kretschmer. “This award really set the tone for 2013 – energizing me to continue to set and achieve high goals.”

Founded in 2000, Florida Reading & Vision Technology Inc. has grown into a thriving e-commerce business offering more than 800 products to the blind and deaf populous. Already this year, Kretschmer has launched four new products, sponsored or participated in a dozen events around the State of Florida all while training her fourth guide puppy Laslo.

Kretschmer was recently spotlighted by CBS Miami for having dedicated over 4,000 volunteer hours to raising guide dogs – a volunteer effort that she shares with her daughters and that earned Kretschmer the “2012 President’s Volunteer Call to Service Award.”

“For me this business is really about offering people who have experienced hardships, technology and solutions that can help them live more independently,” states Kretschmer.

Building the company on a most solid socially responsible foundation, Florida Reading & Vision technology Inc. opened their flagship store in Fort Lauderdale in 2003 and formed an alliance with Lighthouse of Broward in 2008.

“Connecting with our community is at the core of our business,” states Kretschmer, “And what better way to do that then to have a physical store where our consumers can come in and sample our products.”

To connect with Lesa Kretschmer and Florida Reading and Vision Technology Inc. visit www.floridareading.com or stop by the store at 650 N. Andrews Avenue, Ft. Lauderdale, FL 33311. Like what we are doing? Show us at facebook.com/FloridaReading.

About Florida Reading & Vision Technology Inc.

According to the World Health Organization there are approximately 285 million people in the world who are visually impaired, of whom 39 million are blind. Florida Reading & Vision Technology, Inc. (FRAVTI) is committed to offering safe and dependable products to those seeking greater independence. Founded in 2000 by Lesa Kretschmer, Fort Lauderdale, Florida based FRAVTI offers more than 800 products and tools that help those who are blind or visually impaired meet the needs of the broader public.

To learn more or order a product visit www.floridareading.com or call 1-800-981-5119. Like what we are doing? Show us at Facebook.com/floridareading

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Florida Reading and Vision Technology Inc. Offers Smarter, Smaller & Wireless Multi-Media Library for the Visually Impaired

With devices like the iPad and Kindle Fire all the rave these days it seems only fair that the visually impaired should have access to an all inclusive media library in their pockets as well. Offering cutting edge technology for both the visually impaired and deaf populous for more than 13-years, industry powerhouse Florida Reading & Vision Technology Inc. is proud to offer a new product that meets the demands of today’s mainstream technology.

“Offering products that are complimentary to what’s trending in the mainstream is key,” states Lesa Kretschmer, President of Florida Reading and Vision Technology Inc. “People who suffer from vision loss also desire cutting edge, multi-faceted technology – they just seek devices that go the extra mile to adequately address their needs.”

Florida Reading and Vision Technology
Florida Reading & Vision Technology Inc. add Victor Reader Stream to product line

The new and improved Victor Reader Stream (New Generation), manufactured by Humanware, does just that. This popular media player for people who are blind or visually impaired is sleeker and 28% smaller than its 2007 predecessor.

Despite its smaller size, the Victor Reader Stream (New Generation) manages to offer louder speakers, improved text-to-speech from Acapela, improved recording capabilities, faster USB transfers, and 32-gigabyte capacity SD cards, plus it easily connects to flash drives. And it offers the Softpak features of full stereo recordings, EPUB2 unprotected books, DOCX support, MP4 and iTunes M4A files, plus a built-in clock.

“Florida Reading & Vision Technology Inc. was founded on the principle of providing greater independence for those with vision and hearing loss,” states Kretschmer. “The wireless capabilities of the new Victor Reader Stream opens doors so that the visually impaired can also have access to the latest novels, magazines and music and right in the palm of their hands.”

The Victor Reader Stream (New Generation) is now available at the Florida Reading and Vision Technology Center located at 650 N. Andrews Avenue, Ft. Lauderdale, FL 33311 or by ordering online at www.floridareading.com. For more information please call 954-525-5311.

About Florida Reading & Vision Technology Inc.

According to the World Health Organization there are approximately 285 million people in the world who are visually impaired, of whom 39 million are blind. Florida Reading & Vision Technology, Inc. (FRAVTI) is committed to offering safe and dependable products to those seeking greater independence. Founded in 2000 by Lesa Kretschmer, Fort Lauderdale, Florida based FRAVTI offers more than 800 products and tools that help those who are blind or visually impaired meet the needs of the broader public.

To learn more or order a product visit www.floridareading.com or call 1-800-981-5119. Like what we are doing? Show us at Facebook.com/floridareading

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Florida Reading & Vision Technology Inc. “It’s Time to Get Real… With Braille”

Braille has endured for almost 200 years and is continuously being incorporated into modern technological developments. According to National Braille Week, more than 150 million people currently continue to use Braille around the world for a multitude of reasons.

Florida Reading & Vision Technology, Inc., a leading e-commerce retailer of assistive technology for the deaf and blind, is extremely supportive of Braille on both the technology front and within the community.

“Louis Braille was ahead of his time in 1824 at the age of 15, when he invented the 6-dot Braille system,“ states Lesa Kretschmer, President of Florida Reading and Vision Technology Inc. “As a blind child he knew that he needed to be able to communicate, he knew that he needed to devise a system to become more independent.”

Founded on the principle of providing greater independence for those with vision and hearing loss, Florida Reading and Vision Technology Inc. just added the new Perkins SMART Brailler® to it’s 800 plus product inventory.

Florida Reading and Vision Technology
Smart Brailler

The SMART Brailler® is a high-technology learning and teaching tool that offers a new, more intuitive way for individuals, both sighted and blind, to communicate, teach and learn Braille together.

“Now teachers can see what their students are Brailling, sighted parents can help their visually impaired children with homework and students can take the lead in their own Braille education,” states Kretschmer.

This product launch comes at a unique time for Florida Reading and Vision Technology Inc. “We are big sponsors of the Braille Challenges throughout the State of Florida,” states Kretschmer. “Since the first of the year we have sponsored or participated in four Braille Challenges from Tallahassee to Tampa and Orlando, including one on February 22, 2013 right in our hometown of Ft. Lauderdale.”

The Braille Challenge is a national program of the Braille Institute® hosted by regional schools and agencies that serve blind and visually impaired children. It is the only national Braille literacy competition of its kind in the country, and is specifically designed to challenge and reward blind students for their study of Braille, which is essential to their future academic and employment success.

The SMART Brailler® is now available at the Florida Reading and Vision Technology Center located at 650 N. Andrews Avenue, Ft. Lauderdale, FL 33311 or by ordering online at www.floridareading.com. For more information please call 954-525-5311.

About Florida Reading & Vision Technology Inc.

According to the World Health Organization there are approximately 285 million people in the world who are visually impaired, of whom 39 million are blind. Florida Reading & Vision Technology, Inc. (FRAVTI) is committed to offering safe and dependable products to those seeking greater independence. Founded in 2000 by Lesa Kretschmer, Fort Lauderdale, Florida based FRAVTI offers more than 800 products and tools that help those who are blind or visually impaired meet the needs of the broader public.

To learn more or order a product visit www.floridareading.com or call 1-800-981-5119. Like what we are doing? Show us at Facebook.com/floridareading

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Florida Reading & Vision Technology CEO Lesa Kretschmer Trains Guide Puppies to Give Back to the Blind

Lesa Kretschmer
Laslo and Lesa appear on the CBS Focus on South Florida Show

Lesa Kretschmer, Founder and President of Florida Reading & Vision Technology Inc. has dedicated her professional and personal life to helping Florida’s visually impaired live more independently. As if running one of the largest e-commerce business which offers more than 800 products to aid the visually impaired and deaf isn’t enough, Ms. Kretschmer volunteers her time in a most unique way – training guide puppies.

Kretschmer, Business Leader’s 2012 Top 50 Entrepreneur is proud to be training her fourth guide puppy – Laslo.  Having just appeared on CBS’s Focus on South Florida segment in February 2013, Lesa and Laslo are quickly becoming South Florida’s most beloved duo.

As a puppy raiser, Kretschmer has dedicated more than 4,000 volunteer hours landing her the 2012 President’s Volunteer Call To Service Award. “Community activism and giving back is the life blood of Florida Reading and Vision Technology,” states Kretschmer. “My daughters and I dedicate our time to raising and training the adorable pups so that others can have a more independent lifestyle and best friend.”

Kretschmer takes Laslo everywhere—to the office, out to eat, on tradeshow trips, and even grocery shopping. “Ultimately, this real-world training imitates the experiences that Laslo will need to successfully guide a visually impaired person wherever they want to go,” states Kretschmer.

The puppy-raising experience requires a great deal of commitment, time, energy, and focus. After living in the Kretschmer household for 14 to 20 months, Laslo will return to “school” for formal harness training and meet his new owner.

To connect with Lesa, Laslo and Florida Reading and Vision Technology Inc. visit www.floridareading.com or stop by the store at 650 N. Andrews Avenue, Ft. Lauderdale, FL 33311. Like what we are doing? Show us at facebook.com/FloridaReading.

 About Florida Reading & Vision Technology Inc.

According to the World Health Organization there are approximately 285 million people in the world who are visually impaired, of whom 39 million are blind. Florida Reading & Vision Technology, Inc. (FRAVTI) is committed to offering safe and dependable products to those seeking greater independence. Founded in 2000 by Lesa Kretschmer, Fort Lauderdale, Florida based FRAVTI offers more than 800 products and tools that help those who are blind or visually impaired meet the needs of the broader public.

To learn more or order a product visit www.floridareading.com or call 1-800-981-5119. Like what we are doing? Show us at Facebook.com/floridareading

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Florida Reading and Vision Technology Inc. Offers New Product to Aid the Visually Impaired

The motive behind any new technology is to address a need. It’s all about problem solving. For those living with vision loss, advances in technology must continue to seek to meet the needs of the broader public.

Florida Reading and Vision Technology Inc.Florida Reading and Vision Technology Inc., is proud to announce that the SmartLux Digital Magnifier is now available. Weighing in at just 7.8 ounces, the hand-held device boasts a multitude of features. The large 5” LCD TFT display provides 5x-12x magnification with 5 different viewing modes, illumination via 2 modern SMD LED’s  and easy-to-use tactile control buttons allowing for image capture and storage.

“It is exciting to be part of the technology industry,” states Lesa Kretschmer, President of Florida Reading  and Vision Technology Inc. “As new products continue to emerge, Florida Reading is committed to offering them in a sales environment that continues to provide hands-on training and support for our consumers.”

With hundreds of products on the market to aid the visually impaired populous, it can be daunting to determine which product is the right fit. “It really centers on fulfilling a need,” states Kretschmer.  “At Florida Reading and Vision Technology Inc. our sales force works closely with our clients to determine which product is just right for them based on their needs, budget and lifestyle.”

The SmartLux Digital is now available at the Florida Reading and Vision Technology  Center located at 650 N. Andrews Avenue, Ft. Lauderdale, FL 33311 or by ordering online at www.floridareading.com. For more information please call 954-525-5311.