Posted on

The Florida Reading & Vision Technology Center Brings the Community Together to Honor Macular Degeneration Awareness Day – May 1, 2013

May 1st of each year has been selected by the Senate of the State of Florida as Macular Degeneration Awareness Day to direct public attention to the disease and the need for rehabilitation. Leading the charge in Ft. Lauderdale, the Florida Reading & Vision Technology Center hosted a FREE event on Wednesday, May 1, 2013 from 10 a.m. to 2:30 pm. at the Lighthouse of Broward (650 N Andrews Avenue, Ft. Lauderdale, FL 33311).

Florida Reading and Vision Technology
(L to R): Elly du Pre,Dr. Danzig, Nicole Patterson and Lesa Kretschmer

Participants enjoyed hands-on demonstrations of the latest technology available, remarks about current treatments and research from Dr. Danzig of the RAND Eye Institute and a presentation regarding low vision exams from Nova Southeastern’s OD Chief of Low Vision and Geriatric Services, Nicole Patterson.

Representatives from the Foundation Fighting Blindness, Southeastern Guide Dogs, Talking Books Library and Division of Blind Services were on hand. Additionally, all attendees had the opportunity to tour the Lighthouse and shop at the Florida Reading and Vision Technology Center – one of 30 low vision “toy” stores nationwide.

Affecting more than 11 million people each year, Macular Degeneration is a disease that requires continuing educational resources and cutting edge technology.  Numerous Broward County municipalities have expressed their unwavering support for the services provided by organizations such as the Florida Reading & Vision Technology Center by issuing proclamations recognizing May 1st as Macular Degeneration Awareness Day.

“It’s an honor to receive support from an overwhelming number of cities such as Ft. Lauderdale, Pompano Beach, Dania Beach and Plantation, just to name a few,” stated Lesa Kretschmer, President of Florida Reading & Vision Technology, Inc. “We are pleased to be hosting this event to not only offer support for those whose suffer from Macular Degeneration but to raise community-wide awareness.”

Macular Degeneration is a medical condition which is a major cause of blindness and visual impairment in older adults ages 50 years and older. This debilitating damage to the retina, known as Macular Degeneration, can make it difficult or impossible to read or recognize faces, although enough peripheral vision remains to allow other activities of daily life.

About Florida Reading & Vision Technology Inc.

According to the World Health Organization there are approximately 285 million people in the world who are visually impaired, of whom 39 million are blind. Florida Reading & Vision Technology, Inc. (FRAVTI) is committed to offering safe and dependable products to those seeking greater independence. Founded in 2000 by Lesa Kretschmer, Fort Lauderdale, Florida based FRAVTI offers more than 800 products and tools that help those who are blind or visually impaired meet the needs of the broader public.

To learn more or order a product visit www.floridareading.com or call 1-800-981-5119. Like what we are doing? Show us at Facebook.com/floridareading

Posted on

Florida Reading and Vision Technology Inc. Offers Smarter, Smaller & Wireless Multi-Media Library for the Visually Impaired

With devices like the iPad and Kindle Fire all the rave these days it seems only fair that the visually impaired should have access to an all inclusive media library in their pockets as well. Offering cutting edge technology for both the visually impaired and deaf populous for more than 13-years, industry powerhouse Florida Reading & Vision Technology Inc. is proud to offer a new product that meets the demands of today’s mainstream technology.

“Offering products that are complimentary to what’s trending in the mainstream is key,” states Lesa Kretschmer, President of Florida Reading and Vision Technology Inc. “People who suffer from vision loss also desire cutting edge, multi-faceted technology – they just seek devices that go the extra mile to adequately address their needs.”

Florida Reading and Vision Technology
Florida Reading & Vision Technology Inc. add Victor Reader Stream to product line

The new and improved Victor Reader Stream (New Generation), manufactured by Humanware, does just that. This popular media player for people who are blind or visually impaired is sleeker and 28% smaller than its 2007 predecessor.

Despite its smaller size, the Victor Reader Stream (New Generation) manages to offer louder speakers, improved text-to-speech from Acapela, improved recording capabilities, faster USB transfers, and 32-gigabyte capacity SD cards, plus it easily connects to flash drives. And it offers the Softpak features of full stereo recordings, EPUB2 unprotected books, DOCX support, MP4 and iTunes M4A files, plus a built-in clock.

“Florida Reading & Vision Technology Inc. was founded on the principle of providing greater independence for those with vision and hearing loss,” states Kretschmer. “The wireless capabilities of the new Victor Reader Stream opens doors so that the visually impaired can also have access to the latest novels, magazines and music and right in the palm of their hands.”

The Victor Reader Stream (New Generation) is now available at the Florida Reading and Vision Technology Center located at 650 N. Andrews Avenue, Ft. Lauderdale, FL 33311 or by ordering online at www.floridareading.com. For more information please call 954-525-5311.

About Florida Reading & Vision Technology Inc.

According to the World Health Organization there are approximately 285 million people in the world who are visually impaired, of whom 39 million are blind. Florida Reading & Vision Technology, Inc. (FRAVTI) is committed to offering safe and dependable products to those seeking greater independence. Founded in 2000 by Lesa Kretschmer, Fort Lauderdale, Florida based FRAVTI offers more than 800 products and tools that help those who are blind or visually impaired meet the needs of the broader public.

To learn more or order a product visit www.floridareading.com or call 1-800-981-5119. Like what we are doing? Show us at Facebook.com/floridareading

Posted on

Florida Reading & Vision Technology Inc. “It’s Time to Get Real… With Braille”

Braille has endured for almost 200 years and is continuously being incorporated into modern technological developments. According to National Braille Week, more than 150 million people currently continue to use Braille around the world for a multitude of reasons.

Florida Reading & Vision Technology, Inc., a leading e-commerce retailer of assistive technology for the deaf and blind, is extremely supportive of Braille on both the technology front and within the community.

“Louis Braille was ahead of his time in 1824 at the age of 15, when he invented the 6-dot Braille system,“ states Lesa Kretschmer, President of Florida Reading and Vision Technology Inc. “As a blind child he knew that he needed to be able to communicate, he knew that he needed to devise a system to become more independent.”

Founded on the principle of providing greater independence for those with vision and hearing loss, Florida Reading and Vision Technology Inc. just added the new Perkins SMART Brailler® to it’s 800 plus product inventory.

Florida Reading and Vision Technology
Smart Brailler

The SMART Brailler® is a high-technology learning and teaching tool that offers a new, more intuitive way for individuals, both sighted and blind, to communicate, teach and learn Braille together.

“Now teachers can see what their students are Brailling, sighted parents can help their visually impaired children with homework and students can take the lead in their own Braille education,” states Kretschmer.

This product launch comes at a unique time for Florida Reading and Vision Technology Inc. “We are big sponsors of the Braille Challenges throughout the State of Florida,” states Kretschmer. “Since the first of the year we have sponsored or participated in four Braille Challenges from Tallahassee to Tampa and Orlando, including one on February 22, 2013 right in our hometown of Ft. Lauderdale.”

The Braille Challenge is a national program of the Braille Institute® hosted by regional schools and agencies that serve blind and visually impaired children. It is the only national Braille literacy competition of its kind in the country, and is specifically designed to challenge and reward blind students for their study of Braille, which is essential to their future academic and employment success.

The SMART Brailler® is now available at the Florida Reading and Vision Technology Center located at 650 N. Andrews Avenue, Ft. Lauderdale, FL 33311 or by ordering online at www.floridareading.com. For more information please call 954-525-5311.

About Florida Reading & Vision Technology Inc.

According to the World Health Organization there are approximately 285 million people in the world who are visually impaired, of whom 39 million are blind. Florida Reading & Vision Technology, Inc. (FRAVTI) is committed to offering safe and dependable products to those seeking greater independence. Founded in 2000 by Lesa Kretschmer, Fort Lauderdale, Florida based FRAVTI offers more than 800 products and tools that help those who are blind or visually impaired meet the needs of the broader public.

To learn more or order a product visit www.floridareading.com or call 1-800-981-5119. Like what we are doing? Show us at Facebook.com/floridareading

Posted on Leave a comment

Florida Reading & Vision Technology CEO Lesa Kretschmer Trains Guide Puppies to Give Back to the Blind

Lesa Kretschmer
Laslo and Lesa appear on the CBS Focus on South Florida Show

Lesa Kretschmer, Founder and President of Florida Reading & Vision Technology Inc. has dedicated her professional and personal life to helping Florida’s visually impaired live more independently. As if running one of the largest e-commerce business which offers more than 800 products to aid the visually impaired and deaf isn’t enough, Ms. Kretschmer volunteers her time in a most unique way – training guide puppies.

Kretschmer, Business Leader’s 2012 Top 50 Entrepreneur is proud to be training her fourth guide puppy – Laslo.  Having just appeared on CBS’s Focus on South Florida segment in February 2013, Lesa and Laslo are quickly becoming South Florida’s most beloved duo.

As a puppy raiser, Kretschmer has dedicated more than 4,000 volunteer hours landing her the 2012 President’s Volunteer Call To Service Award. “Community activism and giving back is the life blood of Florida Reading and Vision Technology,” states Kretschmer. “My daughters and I dedicate our time to raising and training the adorable pups so that others can have a more independent lifestyle and best friend.”

Kretschmer takes Laslo everywhere—to the office, out to eat, on tradeshow trips, and even grocery shopping. “Ultimately, this real-world training imitates the experiences that Laslo will need to successfully guide a visually impaired person wherever they want to go,” states Kretschmer.

The puppy-raising experience requires a great deal of commitment, time, energy, and focus. After living in the Kretschmer household for 14 to 20 months, Laslo will return to “school” for formal harness training and meet his new owner.

To connect with Lesa, Laslo and Florida Reading and Vision Technology Inc. visit www.floridareading.com or stop by the store at 650 N. Andrews Avenue, Ft. Lauderdale, FL 33311. Like what we are doing? Show us at facebook.com/FloridaReading.

 About Florida Reading & Vision Technology Inc.

According to the World Health Organization there are approximately 285 million people in the world who are visually impaired, of whom 39 million are blind. Florida Reading & Vision Technology, Inc. (FRAVTI) is committed to offering safe and dependable products to those seeking greater independence. Founded in 2000 by Lesa Kretschmer, Fort Lauderdale, Florida based FRAVTI offers more than 800 products and tools that help those who are blind or visually impaired meet the needs of the broader public.

To learn more or order a product visit www.floridareading.com or call 1-800-981-5119. Like what we are doing? Show us at Facebook.com/floridareading

Posted on Leave a comment

Florida Reading & Vision Technology Kicks off the New Year By Providing a New Look for South Florida’s Visually Impaired Residents

Who doesn’t love a makeover? And what better time to reinvent oneself than at the start of a new year? That’s why Florida Reading and Vision Technology Inc. sponsored a fun-filled day of glam and pampering for South Florida’s visually impaired residents.

Florida Reading
Florida Reading hosts new look new you event for visually and hearing impaired individuals

“The New Look, New You event was all about fun,” states Lesa Kretschmer, Founder and President of Florida Reading & Vision Technology Inc., “We sponsor and participate in more than 50 events per year that benefit the visually impaired, blind and deaf population and really wanted to offer a more special, personal experience.”

On January 14, 2013, it was all about beauty as the lucky ladies arrived at the Lighthouse of Broward. From manicures sponsored by Gisela Leguizaman of Salon 51 and Eric Yu of Queen Nails, to haircuts and blowouts sponsored by Leslie Dunn, I Studio and Robin Weber of Festival Flea Market, makeup and skin care sponsored by Anna Maria Douglas of Mary Kay and Julliane from Clinique at Macy’s, the visually impaired ladies received the royal treatment.

Known as an e-commerce industry leader, offering more than 800 products for the visually impaired and blind online at www.floridareading.com, Florida Reading and Vision Technology Inc. opened their flagship store in Fort Lauderdale in 2003 and formed an alliance with Lighthouse of Broward in 2008.

“Connecting with our community is at the core of our business,” states Kretschmer, “And what better to do that than to have a physical store where our consumers can come in and sample our products. Additionally, our store provides a venue for hosting community events that benefit the visually impaired and deaf population right in our own backyard.”

To connect with Florida Reading and Vision Technology Inc. visit www.floridareading.com or stop by the store at 650 N. Andrews Avenue, Ft. Lauderdale, FL 33311. Like what we are doing? Show us at facebook.com/FloridaReading.

About Florida Reading & Vision Technology Inc.

According to the World Health Organization there are approximately 285 million people in the world who are visually impaired, of whom 39 million are blind. Florida Reading & Vision Technology, Inc. (FRAVTI) is committed to offering safe and dependable products to those seeking greater independence. Founded in 2000 by Lesa Kretschmer, Fort Lauderdale, Florida based FRAVTI offers more than 800 products and tools that help those who are blind or visually impaired meet the needs of the broader public.

To learn more or order a product visit www.floridareading.com or call 1-800-981-5119. Like what we are doing? Show us at Facebook.com/floridareading