Posted on Leave a comment

Florida Reading and Vision Technology Inc. Offers New Product to Aid the Visually Impaired

The motive behind any new technology is to address a need. It’s all about problem solving. For those living with vision loss, advances in technology must continue to seek to meet the needs of the broader public.

Florida Reading and Vision Technology Inc.Florida Reading and Vision Technology Inc., is proud to announce that the SmartLux Digital Magnifier is now available. Weighing in at just 7.8 ounces, the hand-held device boasts a multitude of features. The large 5” LCD TFT display provides 5x-12x magnification with 5 different viewing modes, illumination via 2 modern SMD LED’s  and easy-to-use tactile control buttons allowing for image capture and storage.

“It is exciting to be part of the technology industry,” states Lesa Kretschmer, President of Florida Reading  and Vision Technology Inc. “As new products continue to emerge, Florida Reading is committed to offering them in a sales environment that continues to provide hands-on training and support for our consumers.”

With hundreds of products on the market to aid the visually impaired populous, it can be daunting to determine which product is the right fit. “It really centers on fulfilling a need,” states Kretschmer.  “At Florida Reading and Vision Technology Inc. our sales force works closely with our clients to determine which product is just right for them based on their needs, budget and lifestyle.”

The SmartLux Digital is now available at the Florida Reading and Vision Technology  Center located at 650 N. Andrews Avenue, Ft. Lauderdale, FL 33311 or by ordering online at For more information please call 954-525-5311.

Posted on Leave a comment

Florida Reading & Vision Technology Kicks off the New Year By Providing a New Look for South Florida’s Visually Impaired Residents

Who doesn’t love a makeover? And what better time to reinvent oneself than at the start of a new year? That’s why Florida Reading and Vision Technology Inc. sponsored a fun-filled day of glam and pampering for South Florida’s visually impaired residents.

Florida Reading
Florida Reading hosts new look new you event for visually and hearing impaired individuals

“The New Look, New You event was all about fun,” states Lesa Kretschmer, Founder and President of Florida Reading & Vision Technology Inc., “We sponsor and participate in more than 50 events per year that benefit the visually impaired, blind and deaf population and really wanted to offer a more special, personal experience.”

On January 14, 2013, it was all about beauty as the lucky ladies arrived at the Lighthouse of Broward. From manicures sponsored by Gisela Leguizaman of Salon 51 and Eric Yu of Queen Nails, to haircuts and blowouts sponsored by Leslie Dunn, I Studio and Robin Weber of Festival Flea Market, makeup and skin care sponsored by Anna Maria Douglas of Mary Kay and Julliane from Clinique at Macy’s, the visually impaired ladies received the royal treatment.

Known as an e-commerce industry leader, offering more than 800 products for the visually impaired and blind online at, Florida Reading and Vision Technology Inc. opened their flagship store in Fort Lauderdale in 2003 and formed an alliance with Lighthouse of Broward in 2008.

“Connecting with our community is at the core of our business,” states Kretschmer, “And what better to do that than to have a physical store where our consumers can come in and sample our products. Additionally, our store provides a venue for hosting community events that benefit the visually impaired and deaf population right in our own backyard.”

To connect with Florida Reading and Vision Technology Inc. visit or stop by the store at 650 N. Andrews Avenue, Ft. Lauderdale, FL 33311. Like what we are doing? Show us at

About Florida Reading & Vision Technology Inc.

According to the World Health Organization there are approximately 285 million people in the world who are visually impaired, of whom 39 million are blind. Florida Reading & Vision Technology, Inc. (FRAVTI) is committed to offering safe and dependable products to those seeking greater independence. Founded in 2000 by Lesa Kretschmer, Fort Lauderdale, Florida based FRAVTI offers more than 800 products and tools that help those who are blind or visually impaired meet the needs of the broader public.

To learn more or order a product visit or call 1-800-981-5119. Like what we are doing? Show us at